|KAMPANYE SOSIAL PROGRAM PENDEWASAAN USIA PERKAWINAN PADA REMAJA DI KOTA MAKASSAR (SOCIAL CAMPAIGN OF MARRIAGE AGE MATURITY PROGRAM FOR TEENAGERS IN MAKASSAR CITY)
|Prof. Dr. Ir. Aida Vitayala Sjafri , Dr. Ir. Sarwititi Sarwoprasodjo M.S, Irvan Roberto1 , Tin Herawati
The marriage age maturity program is an effort to increase the marriage age for teenagers. The purpose of this research was to investigate social campaign of age maturity program in Tamalate District, Makassar City and what factors inhibited the campaign. This research used qualitative descriptive approach. Data were collected using observation, in-depth interviews and literature study. Results of this research showed that marriage age maturity program conducted by the family planning counselors in Tamalate Sub-District of Makassar City was undertaken by launching a campaign towards students about the importance of maturity in marriage, establishing youth counseling information center at schools, creating a community for family with teenagers, and running media campaign through print and digital media. Other findings showed that factors hindering marriage age maturity program were difficulty faced by counselors in socializing the program directly to students in class, lack of student’s participation in youth counseling information center at school, lack of parents’ engagement in family with teenagers community as well as limited fund in creating campaign medias such as brochures, posters, banners, etc.